A Model is the one-word theme that anchors each shirt — Hubris, Trust, Literal, and so on. It sits below the prompt-box on every design. We use the same word twice on purpose: AI models, and the model behavior each shirt is making fun of. People will say "I have the Hubris one" and that's exactly the point.

Yes. Drop 01 has 20. Drop 02 will have more, and so will Drop 03. No schedule, no countdown, no waitlist — we ship a drop when the drop is ready. If you want to know when the next one lands, the footer email form is the place.

You can suggest one. We won't promise to ship it. The best Models come from real moments at the keyboard, so if you've got one, send it and tell us the story behind it. If it lands, we'll make it. If it doesn't, you'll get a polite reply that says so.

Drop 01 is tees only. Hoodies, longsleeves, and a couple other garment shapes are on the roadmap — probably surfacing in Drop 02 or Drop 03, not before. The Model franchise carries across garments, so if Hubris is your Model, you'll be able to get it on more than a tee eventually.

Bella+Canvas 3001, unisex crewneck. Runs true to size on most builds — slightly fitted through the chest, standard length. If you're between sizes, size up. The size chart on the product page has actual chest and length measurements, not vibes.

100% combed and ringspun cotton, 4.2 oz, mid-weight. Soft out of the bag, holds shape through wash cycles, doesn't pill in the first month. The print is DTG — direct-to-garment, water-based ink, no heat-press square. It feels like the shirt, not a sticker.

Cold water, inside-out, tumble dry low or hang dry. Don't bleach. Don't iron the print directly. DTG ink fades faster under high heat than under sunlight, so the dryer is the thing to ease off on. Treated this way the print holds well past a year of regular wear.

Five to seven business days from order. We make every shirt one at a time after you buy it, so there's a production step before the box even sees a label. You'll get a tracking number when it ships, not when you order. That delay is the made-to-order reality and we'd rather be honest about it than fake-promise two-day.

Not for Drop 01. US-only for now. International is on the roadmap — when we turn it on, we'll do it properly with real duty math instead of a surprise customs bill at delivery. Until then, US addresses only.

Returns are case-by-case because we made the shirt for you specifically — there's no restock shelf to put it back on. If something's wrong with the print, the fabric, or the size we sent, email us and we'll make it right. If you ordered the wrong size and the shirt is unworn, email us anyway and we'll figure something out. The full policy lives on the returns page; the short version is "talk to us."