Founder Line
You shipped something today. Mostly on purpose.
For the people running their own thing. Bootstrapping, side-gigging, building between meetings. The accidental-but-intentional Tuesday — everything a founder thought but wasn't supposed to say out loud.
Shop the line ↓

ZS — Trauma Tee
MODEL: ZS-TRAUMA-TEE-FOUNDER
$34.00

ZS — Trauma Mug
MODEL: ZS-TRAUMA-MUG-FOUNDER
$24.00

ZS — Tokens Tee
MODEL: ZS-TOKENS-TEE-FOUNDER
$34.00

ZS — Tokens Mug
MODEL: ZS-TOKENS-MUG-FOUNDER
$24.00
Every shirt started as a real moment of doubt.
The Founder Line doesn't mock founders. It documents them. Every shirt in this line is something a founder thought but wasn't supposed to say out loud.

ZS — Thinking Tee
MODEL: ZS-THINKING-TEE-FOUNDER
$34.00

ZS — Thinking Mug
MODEL: ZS-THINKING-MUG-FOUNDER
$24.00

ZS — Shipped Tee
MODEL: ZS-SHIPPED-TEE-FOUNDER
$34.00

ZS — Shipped Mug
MODEL: ZS-SHIPPED-MUG-FOUNDER
$24.00

ZS — Okay Tee
MODEL: ZS-OKAY-TEE-FOUNDER
$34.00

ZS — Okay Mug
MODEL: ZS-OKAY-MUG-FOUNDER
$24.00

ZS — No Refund Tee
MODEL: ZS-NO-REFUND-TEE-FOUNDER
$34.00

ZS — No Refund Mug
MODEL: ZS-NO-REFUND-MUG-FOUNDER
$24.00

ZS — Knew Tee
MODEL: ZS-KNEW-TEE-FOUNDER
$34.00

ZS — Knew Mug
MODEL: ZS-KNEW-MUG-FOUNDER
$24.00

ZS — Hallucination Tee
MODEL: ZS-HALLUCINATION-TEE-FOUNDER
$34.00

ZS — Hallucination Mug
MODEL: ZS-HALLUCINATION-MUG-FOUNDER
$24.00

ZS — Gaslit Tee
MODEL: ZS-GASLIT-TEE-FOUNDER
$34.00

ZS — Gaslit Mug
MODEL: ZS-GASLIT-MUG-FOUNDER
$24.00

ZS — Confidence Tee
MODEL: ZS-CONFIDENCE-TEE-FOUNDER
$34.00

ZS — Confidence Mug
MODEL: ZS-CONFIDENCE-MUG-FOUNDER
$24.00